Do you know that you promote your business on nairland in Nigeria absolutely free without paying a dime? We’ll share some effective ways you can freely advertise on Nigeria’s most popular forum in Nigeria.
Nairaland forum is a magical place. It’s a place where you can acquire a lot of traffic for nothing. The website Nairaland.com is the most widespread online forum in Nigeria.
It has made this name by building a platform that permits users with related area of interest to deliberate and curate the best content on the web.
It was developed by a Nigerian technology wizard, Seun Osewa over a decade ago. Today in Nigeria, Nairaland has the largest network for user-generated content. Content is created every minute on nairaland.
Nairaland as of May 19, 2020 (14:50) , has a record of 2,477,448 members, while 5,603,990 topics were created with over 15 million of monthly visitors.
If you’re searching for a marketing channel to endorse your business on the internet, you should absolutely think through using Nairaland.
So, how do you explore nairaland to promote your business in Nigeria?
8 Effective Ways to Promote Your Business On Nairaland in Nigeria for Free
- Get to know the community.
- Create user-captivating contents
- Don’t spam
- Choose the right forum to post on
- Take advantage of paid adverts on Nairaland
- Provide customer support
- Don’t post a direct ad
- Avoid getting banned
Create user-captivating contents
Nairaland is all about user-generated subjects that can be liked, commented on, shared or replied to by users. Submissions that generates lots of likes and engagement spontaneously gets featured on the front page of the website where it can be easily visible to millions of visitors.
One important fact you need to know about Nairaland is that it’s huge, and the number of submissions per day makes it challenging to stand out.
So it’s imperative to only post appealing contents that have the capacity to instantly grab users’ attention.
If your post makes it to the front page, you can just imagine what it would mean for your business.
We’re talking loads of traffic, an enormous upsurge in followers and a number of conversions too.
Provide customer support
Another smart way to promote your business on Nairaland is to be a dynamic community user. Users understand that making an enquiry, no matter how difficult, is likely to be answered.
This attitude offers an attractive potential to brands for delivering quality customer service for everyone to see.
It costs much less to sustain a customer than to acquire one through other marketing channels. A big benefit of improving customer service is that it helps keep customers happy and willing to stay with your brand.
Get to know the community.
But before you jump on this prospect, have some knowledge about the Nairaland community on its own. A great number of Nairalanders are males within the age of 18-29 and are ardent internet users.
They detest spammers and individuals who try to take advantage of the community for hostilely marketing brand products.
The most important thing to do first is to get to know the users and have a good understanding of the platform.
Build a sincere profile (if possible, with your business name) and start paying attention to what’s going on in sections and forums that are best related to your brand.
Pay attention to conversations so as to learn more about users that are involved in topics where you could input your contribution.
If you’re found blatantly advertising your brand, they will not hesitate to flag your profile and that could pose a colossal damage for your brand.
Choose the right forum to post on.
Another great way to advertise your business on nairaland is to smartly choose a section of Nairaland for your posts.
You may opt for a niche section (eg. Programming, Investment, Travel, etc.) with a few highly engaged users. The main benefit of this is that its users are somewhat easy to convert.
Similarly, you can post to large sections (e.g. Politics, Entertainment, Business, etc.) which interests hundreds or thousands of users. You may not likely score much conversions here, but you will definitely get more traffic.
Take advantage of paid adverts on Nairaland.
Nairaland operates a Targeted Ad Platform where any Nairaland member can place adverts on the sections of Nairaland where the people they wish to reach are most likely to be found. For instance, a Nigerian based web-hosting business may decide to place ads on the business section on Nairaland for better engagement and conversion.
To place ads on Nairaland forum, you need to first get your ad banner designed. Your ad banner must be borderless, 318 pixels wide, 106 pixels tall, less than 30kb in size, and in the PNG or JPG format.
Once you are ready to make it public, go to www.nairaland.com/campaign and click (Upload Ad) to upload your banner ad and landing page and wait for an approval. When your ad is approved, you will be provided with the necessary payment details. Click here for information on the estimated advertising rates on Nairaland.
How to avoid be banned on Nairaland as you promote your business
There are some tips you can adopt to adopt even as you freely advertise your business on nairland.
Note that The Nairaland community simply bans users who look like spammers or internet bullies.
- Always seek to contribute value with every action and consider the community first.
- Shun submitting the same comment to different sections or forums.
- Don’t mistreat, bully or aggravate other members.
- Don’t promote nudity or any sexual pictures/content.
- To avoid getting banned, follow these tips:
- Post your threads in the right section or forum.
- Avoid posting false news.
- Don’t be excessively promotional.
Some of the tips we offered here are not limited to nairaland, you can absolutely use the same marketing strategies to promote your business on reddit and other forums on the web.